Developing brand identity, as well as sharpening existing DNA for fashion, beauty and accessory labels.
Involved in brand’s inception: contributed to concept, story, identity - and fragrance profiles.
Brand story
Developed brand voice and product copy for Scentbird’s namesake bath & body collection, launched in 2017.
Repositioning brand identity. Brand voice, product copy, email blasts & in-store signage.
Involved in brand inception: concepted and executed brand ID, marketing materials, creative direction on photo shoots, as well as developing look & feel across web site and social media.
Creative direction
Creative direction
User journey, web copy, visual direction